E Ink, Toppan and Isetan Mitsukoshi develop color ACeP point-of-purchase signage

E Ink announced that its new Advanced Color ePaper(ACeP) E Ink panels has been used by Japan's Toppan Printing and Isetan Mitsukoshi to develop the world’s first color e-paper digital point-of-purchase (POP) sign.

Isetan Mitsukoshi says that the new POP signage will be helpful in reducing paper waste from in-store promotions. Isetan Mitsukoshi will install a prototype in the Isetan Shinjuku store for their “HANABANASAI” campaign that launched a few day ago.