E Ink says shelf labels displays will outsell e-reader displays by area in 2018

E Ink Holdings' president, Johnson Lee, says that demand for electronic shelf labels (ESL) displays is high - and in 2018 the company expects ESL displays to surpass e-reader displays in terms of area shipments.

This is very good news for EIH as the e-reader market has stagnated for years - and it is rather surprising for many as we have all been used to consider e-readers to be the main market for e-paper displays.